An industry page here has a demonstration behind it, or it doesn't exist.
The usual industry page is written before anything backs it up: three paragraphs, a stock photograph, and a form. This section is built the other way round.
Fig. 01 — What qualifies as an industry page
01
Every page in this section cites a build or an audit, and the citation has to resolve to something published. It is a condition of the content schema: an industry page whose citation points nowhere does not build.
That inverts the usual order. The demonstration exists, then the page pointing at it.
02
Contractors are the first industry, and the decision is made. What it waits on is the same thing every other one waits on — the piece it will cite.
03
There is no page for an industry we can't show work in. An industry page that only describes a capability is the thing this section exists instead of.
Fig. 02 — Where an industry page leads
| It opens with | What that industry's site actually has to do |
|---|---|
| It points at | The build or the audit that shows it being done |
| It ends at | One conversation about your own site |
The demonstrations themselves live in the Lab and in the notes. An industry page is a route into them, never a substitute for one.
Fig. 03 — Why it works this way
Requiring the demonstration first is what makes this section slow to grow. It is also the only reason a page in it is worth reading: every one that ships was earned by something that already existed.